15 Great powerful Off-Page SEO Techniques
Search Engine Optimisation {Seo}
There are so many people who are just
starting to blog and many more that have run their own web site for a while,
that don’t know what is SEO and how its
work.
SEO stands for Search Engine Optimisation.
This is where you construct your web pages and implement certain techniques to
help your rank as high as possible on search engine result pages . The higher your pages can rank on Google engine,
Bing engine, Yahoo engine, etc. results pages, the more traffic your site.
Now SEO can be split up into two separate
categories 1= On-Page SEO & 2=Off-Page SEO.
1=On-Page SEO refers to all the things that
you can do ON your website to help your rank higher, such as page titles, internal
linking, meta tags & descriptions, alter attribute etc.
2=Off-Page SEO refers to all the things
that you can do directly OFF your website to help you rank higher, such as
social networking, article submission, forum & blog marketing, etc.
Off-Page SEO most
effective ways to increase your page rankings on every search engines.
Search Engine Optimisation_
Off-Page Search Engine Optimisation
1. Social Networking Sites
Today’s most popular necessary thing to increase traffic in web site .Social
Networking is bigger than ever these
days getting involved with social media sites is
the fundamental step with which you begin to advertise, market and build your
online reputation within your niche.
You need to sign up to the most popular
social networking sites, such as; Facebook, LinkedIn, Twitter, Google+, etc.,
and create yourself a profile of your own. This allows you to extend your
online network of contacts, to connect and interact with your friends, to share
things with each other, and most importantly promote your website/blog and help
build your online reputation.
2. Blogging
Blogging is one of the best ways to promote
your website in online By writing a blog
for your website, you give a reason for visitors to keep returning to your site
and keep up to date with your latest posts. It also helps search engines to
crawl your web site more frequently, as they have to update your latest blog
post entries, which ultimately helps you rank higher in search engine results
pages
You need to produce and include lots of
unique content for your web site or blog, such as; Info graphics, Top Lists, How
To…Tutorials, Viral Videos, etc. Try to remember to be clear and concise in
what you are trying to convey to your readers within your blog posts, don’t
waffle.
To help you promote your blog, submit it to
niche blog directories and blog search engines. (See below)
If you’re not very good at writing content
for your blog, then you could always hire a guest blogger for your blog and ask
him/her to write precise and unique content so that your blog can gains more credit from a search engine point of
view.
3. Blog Marketing-
Post comments on other blogs within the
same niche as yours, which allow you to add a link in the comments section. These
links can then be crawled by search engines, helping to point them towards your
site. These blogs are commonly referred
to as “Do-Follow” Blogs (Just like ours, where you can comment below!).
4. Forum Marketing
Find forums online that are related to your
sites niche and get involved within that community. Reply to threads, answer
peoples questions, offer advice, etc. This all helps to build up your
reputation as someone who is an expert within that niche. Try to use
“Do-Follow” Forums so that you can include a link to your site within your
signature, which helps search engines crawl your site.
Search engines will eventually find your
site online, but that can take a while. To speed everything up, you should
submit your website to the most popular search engines like Google, Yahoo,
Bing, etc.
Many people may say that directory
submission is dead! I believe that it isn’t as you are increasing the likely
hood of people seeing your website. It is purely based on how effectively we
are selecting those directories and how efficiently we are choosing the
category for submission. You could submit to general directories, but for
maximum effect, you are better off submitting to niche directories. Of course,
I agree that it gives quite delayed results, but it is worth doing it.
Social Bookmarking is another great power
full most popular way of promoting your
website. Submit your latest blog posts and pages to the most popular
bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search
engines really like these types of sites because the content on these sites is
updated very frequently.
You should be very careful while doing this
and you must properly handle the tags which are very essential to broadcast
your news on a wide area network. This may increase your website traffic based
on how effectively you have participated.
8. Link Baiting
Many web site owner follow this method and
get lots of traffic web site . Link baiting is another popular and power full way of promoting your site. If you produce a
really popular unique post for your site, then other people may want to link to
it. Perhaps you have copied/published another website’s content on your site,
don’t forget to place their website link as a reference. Do it for others and,
if your content is trustworthy, let others do it for you. This is another way
to increase your link popularity.
9. Photo Sharing
If you have used any of your own photos or
images on your site, then you can share then on many of the major photo sharing
websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able to
see them and comment on them, hopefully following a link to your site. Its really
increase web traffic.
10. Video Marketing
It’s Just like photo sharing, if you have
any videos that you have used on your site, then you can submit them to sites
like; YouTube, Vimeo, etc. allowing people to find your content in other ways.
11. Business Reviews
Write reviews about others businesses or
ask your friends/clients to write a review of your business in major business
review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
12. Local Listings
Depending on your site’s niche, you might
find that listing in local directories may be useful. You may have a website
promoting your local business, therefore instead of going global and facing
huge competition, listing your website locally, so that search engines can
easily view your website and fetch the content, will be much better. This will
help you to reach a targeted audience. Submit your website to sites like;
Google Local, Maps, Yahoo Local, Yellow Pages, etc.
13. Article Submission
If you write your articles yourself, then
you can submit them to popular article directory sites like; Ezine, Go
Articles, Now Public, etc. This can help drive more and more traffic to your web site, whilst you can also
gain some links to your site from other people (though it’s usually a slower
process).
14. Social Shopping Network
If you run an e-commerce website, then a
good strategy for advertising and branding your products for free is to submit
then to online shopping networks. By submitting your products to sites like;
Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other
major social shopping network sites like Caboodle, Style Feeder, etc. then you
increase the likelihood of people finding the products that you are selling.
15. Answer Questions
You can actively participate in answering
questions on sites like Yahoo Answers. By answering and asking relevant
questions on your site niche, you help to build up your reputation as someone
that is an expert in your chosen field. You can place a link to your website in
the source section if necessary so that people can easily find your web site.
If you don’t spam, this is another great way to increase your link popularity.
Search Engine Optimisation (Seo),
